A Message from our Founder & President
Hi, I'm Nat Hyman, the founder and President of Landau, and I want to welcome you to our website and thank you for shopping with us. When we opened our first store on Worth Avenue in Palm Beach, Florida in 1987, I never imagined that we would grow to become the world's largest chain of elegant accessory boutiques.
Our stores are located in the most exclusive shopping venues throughout the world. Whether on Bond Street in London, Madison Avenue, the Waldorf Astoria, Trump Tower in New York City or the Forum Shops at Caesars Palace, each of our boutiques is most comfortably set amidst the finest and most elegant of retailers... Armani, Prada, Bulgari, Cartier.
As you undoubtedly have seen, Landau is known throughout the world for creating the finest collection of costume jewelry, all of which looks identical to real jewelry. To accomplish this, our buyers are continually traveling throughout Europe finding the most exquisite designs. Precisely the same workmanship goes into every Landau piece as it would if the artisans were crafting precious jewelry. As a result, there is absolutely no way to tell a Landau piece is not real without a jeweler's loop. The gold you see is all real gold and the stones are of impeccable quality. Our stones are hand cut and hand set by the most skilled of gem cutters. If someone tells us that they can tell the difference between a Landau piece and the real, it is usually because they bought real and don't want to think that they have wasted their money or that they simply don't know jewelry.
You may wonder why we go to such great lengths to ensure that each Landau piece is identical to its precious counterpart... it is because our clientele demand this attention to detail as they are among the most affluent, sophisticated and well traveled of customers. While some may think that the people who shop with Landau are those who cannot afford the real... in fact, nothing could be further from the truth. Although our prices are affordable, the reason we are located in the most upscale environments with world renowned designers is because our customers can easily afford real jewelry but prefer Landau pieces to precious jewelry for 5 fundamental reasons:
Travel - They can travel comfortably with Landau pieces without the concern of running to the hotel or the ship's vault.
No Insurance - They pay less for Landau pieces than they pay for the insurance for their real jewelry.
Jewelry is an accessory, not an investment - Jewelry is no longer a prudent investment as it was in our grandmother's generation. Whether real jewelry is purchased at Tiffany or Zales, the markup is tremendous. Sophisticated people know that today there are far better alternatives for one's money which will prove to be a much more sound investment. Jewelry is an accessory, not an investment. Just like a Hermes scarf, a Vuitton bag or Manolo Blahnik shoes, one should buy jewelry because it is beautiful and to enjoy it, not as a financial investment. In this way they can have jewelry for every outfit as they would a handbag or shoes and if, for any reason, they get tired of it, they put it away in a drawer without the guilt of having spent a small fortune.
Wealthy people don't need precious jewelry for their ego - Whenever we do market studies, they consistently show that the more affluent a person is, the less they desire real jewelry and the more they prefer costume jewelry. Some might think that's because when a person who is worth a hundred million dollars wears jewelry, everyone assumes it's real... but that is not the reason. Rather, they simply don't care if their jewelry is real... they don't attach their ego or their identity to whether the piece they are wearing is real or not... they wear it because they like the design... period. In fact, when someone comes into one of our stores and says, "I only wear real jewelry" we know that they typically cannot easily afford the real. Our customers are thoroughly secure and they don't need to spend more money on jewelry to prove something to themselves or anyone else.
Everyone Loves a Bargain - Finally, our customers are very familiar with, and often own, many pieces from Bulgari, Cartier, Van Cleef and Arpels, Harry Winston and others... so when we sell pieces for 4 or 5 hundred dollars they know that an identical piece in real is 40, 50 or 100 thousand dollars and, as a result, they recognize and appreciate the impeccable quality of each Landau piece and the workmanship which goes into every piece of jewelry we sell.
Thank you for shopping with us, we sincerely do appreciate it and hope that you enjoy your purchases and will visit us again soon. If you ever find that anything or anyone does not meet your needs or expectations, please do not hesitate to call us toll-free at 1-800-416-4065.
Again, my sincere thanks for visiting Landau. We hope to see you again soon.
Nat L. Hyman
Founder and President